Darwin Festival 2023
Campaign Identity
AGENCY
kwpx
OUTCOME
Visual identity, program guide, signage, email marketing, merchandise, animation, social media, car wraps, retail activation, flyers and promotional publications.
Darwin Festival 2023
Campaign Identity
AGENCY
kwpx
OUTCOME
Visual identity, program guide, signage, email marketing, merchandise, animation, social media, car wraps, retail activation, flyers and promotional publications.
Darwin Festival 2023
Campaign Identity
AGENCY
kwpx
OUTCOME
Visual identity, program guide, signage, email marketing, merchandise, animation, social media, car wraps, retail activation, flyers and promotional publications.
Darwin Festival 2023
Campaign Identity
AGENCY
kwpx
OUTCOME
Visual identity, program guide, signage, email marketing, merchandise, animation, social media, car wraps, retail activation, flyers and promotional publications.
Darwin Festival 2023
Campaign Identity
AGENCY
kwpx
OUTCOME
Visual identity, program guide, signage, email marketing, merchandise, animation, social media, car wraps, retail activation, flyers and promotional publications.
Darwin Festival is an iconic event in the Northern Territory that brings a vibrant program of cultural and artistic events in a warm, tropical outdoor setting.
The 2023 event required a new visual identity that captured the high energy essence of the festival and the distinct, diverse spirit of Darwin. Through animated, playful visuals we recognise the festival as a place to explore, wonder, discover, be inspired, and inspire others. Abstract floral elements dance across bright flowing waves, celebrating the festival’s ambition to elevate unique voices and its deep-rooted connection to the surrounding landscape.
Darwin Festival is an iconic event in the Northern Territory that brings a vibrant program of cultural and artistic events in a warm, tropical outdoor setting.
The 2023 event required a new visual identity that captured the high energy essence of the festival and the distinct, diverse spirit of Darwin. Through animated, playful visuals we recognise the festival as a place to explore, wonder, discover, be inspired, and inspire others. Abstract floral elements dance across bright flowing waves, celebrating the festival’s ambition to elevate unique voices and its deep-rooted connection to the surrounding landscape.
Darwin Festival is an iconic event in the Northern Territory that brings a vibrant program of cultural and artistic events in a warm, tropical outdoor setting.
The 2023 event required a new visual identity that captured the high energy essence of the festival and the distinct, diverse spirit of Darwin. Through animated, playful visuals we recognise the festival as a place to explore, wonder, discover, be inspired, and inspire others. Abstract floral elements dance across bright flowing waves, celebrating the festival’s ambition to elevate unique voices and its deep-rooted connection to the surrounding landscape.
Darwin Festival is an iconic event in the Northern Territory that brings a vibrant program of cultural and artistic events in a warm, tropical outdoor setting.
The 2023 event required a new visual identity that captured the high energy essence of the festival and the distinct, diverse spirit of Darwin. Through animated, playful visuals we recognise the festival as a place to explore, wonder, discover, be inspired, and inspire others. Abstract floral elements dance across bright flowing waves, celebrating the festival’s ambition to elevate unique voices and its deep-rooted connection to the surrounding landscape.
Darwin Festival is an iconic event in the Northern Territory that brings a vibrant program of cultural and artistic events in a warm, tropical outdoor setting.
The 2023 event required a new visual identity that captured the high energy essence of the festival and the distinct, diverse spirit of Darwin. Through animated, playful visuals we recognise the festival as a place to explore, wonder, discover, be inspired, and inspire others. Abstract floral elements dance across bright flowing waves, celebrating the festival’s ambition to elevate unique voices and its deep-rooted connection to the surrounding landscape.
The dynamic graphics are set against a background that alternates between night and day — the day themed gradient inspired by Darwin’s renowned sunsets, and the night theme reflective of when the festival really comes alive.